SOME RECENT STATISTICS REGARDING PROMOTION ON-HOLD PROGRAMS
WHAT OTHER BUSINESSES HAVE EXPERIENCED WITH PROMOTION ON-HOLD
Promotions on Hold (POH) is customized audio programming for callers waiting on hold. It includes professionally recorded messages mixed with fully-licensed music to keep callers entertained & informed until your company’s representative can attend to them.
TOGETHER WITH IAP, YOU CAN INFORM YOUR CUSTOMERS
The messages your callers hear while on-hold allows them to become educated about the various services you offer.
Nextcom has a strategic partnership with Illinois Audio Production, which has more than ten years experience in the POH industry. In addition, they have thirty years of marketing and broadcast experience.
IAP’s IMPECCABLE SERVICE INCLUDES
Professionally written scripts customized to your business.
Professional, major-market voices.
Licensed music from a vast library.
An average 24 to 48 hour production turn around time after script approval.
IAP IS HERE WHEN YOU NEED THEM
IAP keeps a master audio file of all our productions in the event yours is lost or damaged.
Each and every script IAP writes is customized for your particular business. There are no fill-in-the-blank or “canned” scripts. IAP obtains the needed information about your business and expand on your ideas to create informative messages. You approve all scripts, music, and voices before the production starts. This way you know exactly how the production will sound.
CRYSTAL CLEAR QUALITY
Presenting a positive image to callers is vital. This is why IAP uses state-of-the art digital equipment in their own on-site studios. This is also why IAP uses only experienced voice professionals who have the flexibility to meet your most demanding requests.
A “Holiday Production” is a great way to send holiday greetings with seasonal music to all of your callers. Whether it be Easter, Thanksgiving, or Christmas, you can give a fresh touch to your On-Hold messages.
Whether it be a radio commercial or a fun on-hold program, IAP can add reverb, echoes, voice bends, and other specials effects to make your production stand out. Ask for details!
IAP’s “On-Hold Service” provides everything you need to inform and entertain your callers. In fact, about the only things you are required to do are to approve the scripts and choose the voice and music you want on your production.
Companies today are looking for on-going, cost effective marketing solutions to increase business and enhance image. Recently a cable news network stated that the average North American business executive spends over 60 hours a year on hold. Is there a way to capture that on-hold time and put it to good use? Let’s examine the three choices available for on-hold time:
Radio station playing music, negative news items, or even a competitor’s commercial.
On-hold messages that offer useful information about the company one is calling.
A recent independent survey stated that 88% of callers preferred on-hold messages to the other two options. The information they heard on-hold was educational and valuable. 14 to 20% of the callers who listened to on-hold messages made a purchase or decision based directly on the information they heard. Customized on-hold messages are becoming a powerful marketing tool.
BENEFITS OF USING TELEPHONE ON-HOLD MESSAGES
Reach a captive audience.
Occupy your caller’s attention.
Promote specials and seasonal events.
Introduce new products, services, and promotions.
Reinforce ad campaigns.
Increase sales revenues.
Maximize sales opportunities.
Enhance your company’s image.
Lower caller agitation.
Decrease caller hang-up rate.
Turn negative time into positive time by informing, educating and motivating your callers.
There’s always something new or different to tell your callers. On-Hold messages offer a professional marketing touch that motivates current and potential customers to buy from you. We contacted several companies that are currently using telephone on-hold messages. . .
Jim Bartoli of Cellular Dimensions, an agent for Cellular One services, stated that several of his callers have told his staff, “Put me back on hold, I want to hear the rest of the message. We have definitely increased our sales with telephone on-hold messages,” he added.
Walter Corrigan, of CES in Orlando, discovered that his callers “were in a much happier frame of mind, and more important, the messages prevented them from terminating their calls. At CES we’re always adding to our product line, and messages on-hold let our present and potential customers know more about our newly manufactured products.”
Motorola account executive, Kim Glasner said, “through on-hold messages, our customers realize that we sell products which were originally unknown. By explaining more about the benefits of our high-tech communications systems, callers are more apt to ask questions and ultimately do business with us.”
I discovered that companies large and small, such as AT&T, MTA Trucking Schools, Motorola, Cellular One, H&R Block, and Xerox are all enjoying positive results with on-hold telephone messages.
Nextcom’s POH is a turn-key solution for productively using waiting time over your telephone system. For many companies, the telephone is the first point of contact with potential customers. POH allows you to control that first impression.
WHY USE IT?
Reduce caller frustration & abandonment.
Invite callers to stay on line for personal attention.
Inform callers about your company’s products & services.
Reflect professional customer service image.
Increase sales of products & services.
Replace ‘dead air’ or your competition’s radio commercial.
Prevent infringement of federal copyright laws.
OUR TECHNOLOGICAL SOLUTIONS
We provide our customers with state of the art Premier Technology Incorporated systems and a wide selection of computer based POH solutions.